SensaCom is dedicated to continuing professional development and the optimisation of the online channel within the marketing mix. Information, tools and resources are provided to facilitate debate and informed discussion.

The site owner graduated from the part time executive MBA at Manchester Business School in July 1999 and has acted as an External moderator for the Diploma in Management Studies Executive Programme at Greenwich School of Management, London, since April 1999. He also works as an external examiner for Hull University Business School, since October 2002. More recently Patrick has been appointed as a Lay Member of Council for Liverpool University and is a board member of Manchester Business School Alumni Association.

Technical assistance provided by Source Foundry and Teliko.